Micheal Kors on Daraz
Hello everyone, as you all must have seen I am not much of a press release person. This is the first press release that I am actually publishing on my blog. But when the news is this big who can resist sharing? I know I can't. So without building up suspense, here it goes. One of the biggest Pakistani online shopping portal Daraz has partnered with three leading fashion houses of the world namely, Micheal Kors, Burberry and Armani. How absolutely great is that?! And not just these there are more international brands in the line-up. I am absolutely psyched. This is the very first authentic distribution partnership of these luxury brands in the country. 
Read the full press release down below.

Press Release: 


Fashion enthusiasts can now get their favorite luxury watches right at their doorstep.

[Karachi, November 21st, 2014] has announced a partnership with Michael Kors, Burberry and Armani which will see these popular international luxury brands distribute in Pakistan through the online shopping website. Launching on, this will be the first time these brands will have an exclusive brand page for customers to purchase their favorite luxury watches online in Pakistan.
The addition of Burberry, Armani and Michael Kors comes as continues to build on its already extensive offering of international fashion and electronics brands, alongside its eclectic assortment of local labels. Other luxury brands to come on board are Rado, Raymond Weil, DKNY, Diesel, Fossil and Marc Jacobs.’s firm foothold in Pakistan’s e-commerce sector, with over 1.7 million visitors each month, means that these brands will launch to an already greatly established customer base who are looking to make purchases online. Pakistani men and women are some of the most stylish and well-traveled people in the world and with the help of iconic luxury brands such as these, wants to cater to their needs and offer them a glamorous and sophisticated shopping experience. is the leading e-commerce portal in the country and having such well-loved and aspirational luxury brands such as Michael Kors, Armani, Burberry, DKNY etc. come on board is great indication of how traditional retailers can partner with e-commerce websites to introduce their brand into new developing markets and enhance consumer experience by fusing online and offline retail,” said Farees Shah, co-founder

With a keen eye on the latest fashion trends, offers a wide assortment of fashion and lifestyle brands. Each international luxury brand will have its own shop-in-shop on With’s efficient delivery, free returns and multiple payment method, customers will be able to get their desired luxury timepieces whenever, wherever.

So, are you all excited enough? I know I am!
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  1. Nice post <33 love your blog
    Happy new year <333 looking forward to read more about you in 2015


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