Fashion | HSY By Ittehad S/S'15 Lawn Collection Launch


HSY with his models. (Picture Courtesy: Lotus PR)
HSY the couture king of Pakistan, recently launched his Lawn collection in collaboration with Ittehad textiles in various cities all over the nation. After Lahore and Faisalabad, he came down to Karachi to showcase his collection. Media personalities, along with us bloggers, were invited to Sanaullah - The Big Store at Main Tariq Road on March 7th, 2015. 

The much anticipated lawn collection has 15 distinct designs with 2 color variants each catering to various tastes. The desings manifested are classic and elegant which resonates with the HSY brand. The Spring/Summer 2015 lawn collection is bsed in a diversity of fabrics including lawn, chiffon and jacquard featuring hues of indigos, blues, greens, orches and fresh pinks. 

Fashion designer Hassan Shehreyar Yasin and Chairman Ittehad, Sheikh Nazim Shahzad, both spoke to the attendees at the event. Models donned on some prints for a fashion presentation. The collection showcases brand's signature ethos of luxury living and timeless elegance. It is designed keeping women from all walks of life in mind.

HSY speaking to the media and attendees.

In presence at the event were Mehreen Syed, the face of the campaign; Ayesha Omer, host for the event; Tehmina Khalid, TakeII Client Management; Supermodel Iraj, Fia, Fauzia Aman, Rubya Chaudry and others. Also present were various celebrities and fashion designers - Deepak Perwani, Bunto Kazmi, Junaid Khan, Tapu Javeri.

Event Pictures:
HSY with his guests.

HSY with Tehmina Khalid & Bunto Kazmi
Bloggers posing with Fia and Rubya.

The Media

Thank you to Lotus PR for the invite.

Did you see the HSY by Ittehad Lawn Collection for Sring-Summer 2015? 

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  1. Ufff Aamna Isani is Looking really nice and lawns are great :)
    Maliha Rao / Red Alice Rao

  2. It's so beautiful and inspiring!

    Diana Cloudlet


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