Winners PAS Awards '15
5th PAS Awards 2015

For those of you who do not know what PAS Awards are they are an award centered around advertising and marketing best from the country. As the acronym suggests in itself, Pakistan Advertisers Society came up with this platform and highlighting the innovate work done by companies or media agencies alike. 

Now if you are wondering is why am I sharing this with you, it is because it's these advertisers that create these spectacular advertisements that instill the desire in our ever so searching souls to buy the best products on offer. Recently, the 5th PAS Awards were held in Karachi as an ode to these very brilliant minds.

This year, apart from the regular 21 regular categories, Pakistan Advertisers’ Society introduced 5 special categories namely Passion for Pakistan, Best in Digital, Media Innovation, Best BTL Activation and Best Platform Award that will honor the most innovative marketing ideas.

The master of the ceremony for the award ceremony was actor and radio presenter Khalid Malik, while the show featured entertaining performances by Fusion, Rachael Viccaji, Zia Mohyuddin, Bushra Ansari, Jawad Ahmed and Sara Raza. Needless to say, the award night was quite a star studded affair. A total of 68 brands and agencies from all over Pakistan were shortlisted by the jury prior and were in the running to win the PAS Awards 2015. 

Let's see a few (relevant) categories and its winners in the pictures below.

Category: Best in Prints
Winner: Ponds

Category: Beverage (Cold)
Winner: Pepsi

Category: Beverages (Hot)
Winner: Brooke-Bond

Category: Cosmetics & Beauty
Winner: LUX

Category: Restaurants
Winner: Espresso

Category: Textile, Fashion & Accessories
Winner: Service

Congratulations to all these brands and their respective media agencies for coming up with great quality of campaigns. Hope to see and even maaaaybe be a part of some in the future (this year and coming).

Did any of your favorite brands win the war? OR was there any other that you would have liked see winning?

*Press Release and Pictures Courtesy of Walnut Comm.
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